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Ε8217 - NEW VENTURE CREATION

 

Semester:

8th

Course Type:

Elective

Course Code:

Ε8217

eClass URL

Hours per Week

- Lecturing:

2

- Practical/Lab Exersices:

-

Total Hours of Fieldwork Exersice:

-

ERASMUS:

 

ECTS:

4

Teaching Units:

2

Prerequisites:

-

Expected Prior Knowlegde:

-


Course Content

The aim of the course is to provide students with the necessary knowledge to create new businesses (startup). The course offers a comprehensive approach on how to turn an idea into a product and in turn a product into a sustainable business, based on the lean startup methodology. The goal is for students to embrace an entrepreneurial mindset as a key element in creating a new business, in addition to developing entrepreneurial skills.

Introduction to lean startup methodology; The entrepreneurial idea (ideation workshop); The business model (the business model canvas, business model innovation); Customer discovery I (defining the problem, analyzing competition, and selecting the target market – beachhead market); Customer discovery II (customer profiles, problem interviews, and identifying customer needs); The entrepreneurial team (team development and communication, forming teams, and team manifesto); Customer discovery III (defining the solution, creating an MVP (Minimum Viable Product), executing real-life experiments); Business plan basics; Business plan financials; Presentation skills for startups (elevator pitch); Start-up funding (bootstrapping, Friends, family and fools, business angels, venture capital/corporate venture capital, crowdfunding, initial coin offerings).


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